Startup & Established Entrepreneurs
Online & In-person
12 - 26 November
All In – From Surviving to Winning is designed for entrepreneurs to take charge of their personal and business finances.
The summit will feature speakers covering the following
- A
- B
- C
PRE-LAUNCH
JOHANNESBURG LAUNCH
(ROSEBANK/SANDTON)
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Live event on 12th November
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Access funding opportunities
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Physical Book
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Bonus: All In Challenge (value R1150)
-
Tax Deductible
CAPE TOWN LAUNCH
(WOODSTOCK)
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Live event on 20th November
-
Access funding opportunities
-
Physical book
-
Bonus: All In Challenge (value R1150)
-
Tax Deductible
ONLINE LAUNCH
-
Exclusive Online Launch on 26th November
-
Physical Book delivered to Pep store for you to collect
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Bonus: All In Challenge (value R1150)
-
Tax Deductible
EXCLUSIVE BONUS: ALL IN CHALLENGE
Join the online or live launch event and get free access to the online All In Challenge (valued R 1150)
Get access to the online All In Challenge when it is released in January 2025
The All In Challenge, led by Yusuf Mahomedy, will support you t
- Tools to reduce overwhelm and clarify your next steps.
- Mindset strategies used by successful entrepreneurs.
- Real-world stories from business owners in Europe.
The All In Challenge includes
- Mini video each day
- Practical steps
- Daily email reminder
ABOUT THE AUTHOR

Yusuf Mahomedy
Chart Your Path
Yusuf has a Bachelors degree in Accounting, a postgraduate in diploma in Accounting and a postgraduate Advanced Taxation certification. He is a Chartered Accountant by profession, having served articles at MSGM Masuku Jeena (later acquired by Pricewaterhousecoopers).
He worked as an employees’ tax consultant at Ernst & Young and headed up the remuneration department at the MTN Group. He lectured on the MBA programme at Mancosa. He was previously the Chief Operating Officer (COO) at the South African Institute of Professional Accountants (SAIPA).
Yusuf has served on the Continuing Professional Development Committee at the South African Institute of Chartered Accountants (SAICA) for 6 years. He is a former board member of the South African Board for People Practice (SABPP). He was an advisory board member at the Institute for International Research. At the South African Institute of Professional Accountants, Yusuf contributed on the board and numerous committees.
In 2011 Yusuf received the HR Strategic Leadership Award at the World HRD Congress.
In 2024 he was a finalist in the African Startup Ecosystem Builders Awards, Startup Mentor category
FAQ
There are 3 types of tickets
- Standard ticket for R1150
- Limited Sponsored (free) ticket Platinum ticket for R2300
Unfortunately there is no refund for the audio book, physical book or launch event.
With a Platinum ticket, you get an online 1:1 finance consultation regarding your business with a Chartered Accountant. You can discuss any accounting, tax, payroll or related matters.
You will be given dates/times to select and can have the session anytime between 1 – 31st May
